The Storytelling at the Heart of Future Marketing
My thanks to Social Media Today for embedding this video on their post titled 4 ways to prepare a Facebook content plan. That’s a good post, too. Especially this, prepared by Coca Cola, on what they...
View ArticleEnsnare your readers: The art of content creation
We’ve already heard that in the digital space, ‘content is king’. But this king can’t rule the online kingdom without loyal subjects: the readers. Whether you’re crafting content for an in-depth blog...
View ArticleYour Small Business Brand Story in 3 Steps
“The great thing about business storytelling is that it’s about more than just the numbers. It can also lead to better conversions, more sales, and increased brand equity. But storytelling goes deeper...
View ArticleCreate Your Unique Selling Proposition in 6 Steps
It’s hard to find something unique about your business when there are so many other successful businesses currently operating in your field, and so many new ones springing up. But if you want customers...
View ArticleWhy Nobody Shares or Links to Your Content
Getting social shares and external links to your blog, vlog, podcast, etc. is essential for the following reasons: Grows your audience Boosts your SEO Raises awareness and improves the reputation of...
View ArticlePractical Tips That Will Get Your Headline Clicks
A lot of the time, writers are so focused on the body of text that they forget one of the most important elements of the article, blog post, press release or whatever it is they’re writing. I’m talking...
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How to Build Your Content Strategy for 2016
We’re well past New Year celebrations, but some brands and businesses are still struggling to come up with a decent content strategy for 2016. The comprehensive infographic by ZenContent below offers...
View ArticleStorytelling: Getting to the Heart of Business Strategy
“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way...
View ArticleNewbie Blogging Mistake 2: Writing for Everyone
In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone...
View Article3 Trends to Revive Your Content Marketing Strategy in 2017
It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying...
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